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Social Media for Business

Maximising the Business Value from Social Media :


Focussed on how to use social media to deliver real value to businesses, the 'SMfB' consortium brings together practitioners from major European organisations representing a range of market sectors and industries.

The consortium is designed to help companies experienced in social media, those building a reputation for innovation and those wanting to broaden and enhance their use of social media.

Consortium members (including: GSK, Airbus, American Express, Tchibo, Bosch/Siemens, SwissRe, Pearson, Sky, Scottish Enterprise):

  • explore strategic and practical ways of using social media to deliver business value
  • learn from each other and from invited external thought leaders
  • get insights on what works and what doesn’t, and on how to deliver real results

The scope of the consortium is defined by the organisations that join and covers:


Social Media for:

team at SMFB2.2

Customer Care, Support, Insight and Advocacy

PR, Reputation Management, Crisis Management

Building Identity, Communities, Brand Engagement

Marketing: Campaign Design and Execution

Testing  Propositions and Products

Collaboration and Innovation

Social Recruitment, Staff Engagement

Internal and External Audiences, Peer to Peer Nets


Important and Emerging Topics:


 Strategy: Linking Corporate Strategy and Social Strategies Measuring Benefits & Impact: Mining, Metrics, ROI, KPIs

Benchmarking:Best Practise, Competitor Intelligence

Scalability & Integration across Business Functions

Platform Proliferation, Multi-Channel Management

Managing Communities, Influencers and Advocates

Governance  and Legals of Social Media Activities

Crisis Management for Corporation & Social Teams

Latest Trends and Developments


 “The Social Media for Business Consortium provides a great opportunity to network, expand knowledge and challenge ways of working, amongst like minded Brands and Industry experts.  The collaborative environment developed by the consortium fuels an environment for learning that can add significant value to your Business, in a way that numerous conferences, or agency/vendor engagements fail to deliver.”       Carl Barkey, Head of Social Media American Express, UK            

Contact ceo@cfbi.com  for further details!