Innovating, Keeping Market Share and ultimately
achieving sustainable Profit Growth is becoming increasingly elusive for
large companies, as technology and market knowledge grows at exponential
rates eroding barriers to entry and ‘rights to play’.
Truly innovative corporations are now riding the 6th
Wave of Corporate Venturing and are fishing upstream - co-creating the next
markets rather than waiting for them to exist.
The Corporate Venturing Leadership Forum brings
together key corporates who are working with SMEs and other stakeholders in
their core or adjacent markets. Join them to learn what works, overcome
common barriers and then implement the success within the corporate
environment. Accelerators; Incubators, using Ecosystem approaches,
‘Moonshots’, hackathons, joint ventures; using different funding mechanisms
are just an example of the techniques that our members have used to varying
levels of success.
Our Chatham house approach allowing participants the
security to identify and explore common themes and obstacles; where
appropriate identify and disseminate best practice; and potentially jointly
create new ecosytems.
The consortium
The consortium consists of companies in data & comms;
Food/ Health tech; Utilitie, IT infrastructure as well as FMCG. Our members
already boast of world leaders for incubator/ accelorator programs and
creating ecosystems as well as those who recently pivoted away from
traditional CV.
Whilst these organisations are from different sectors
they all have common desires and a series of common issues they can see
value in solving is emerging.
The concortium meets next on July 12 and membership has
been capped at 10 member corporations.
Program of work
●
Measuring success, what KPIs can be used and
their various merits. In particular we will be looking at what the true
success rate looks like (rather than just the one-off apparently overnight
headline successes are); what KPIs can be used at various stages of the
process to understand how value is created both for the corporate and for
the wider ecosystem. It is envisaged that this topic will include a workshop
session with concrete outputs that can be taken away and applied.
●
Communicating with conviction to the wider
business. This is an area that has beset many waves of CV in the past.
Communicating a strong vision of CV impact for the wider corporate, aligned
with the long term corporate vision
is an issue not just faced by venturing units but also all R&D/
Innovation units.
●
Building and creating value from eco-systems.
One of the key emerging trends in this area is the concept of eco-systems
where one or more large corporates take anchor positions in a wider
ecosystem of SMEs. Indeed this might be an area that a JV is created between
members.
●
Further issues which are emerging as common
themes are:
○
How diversified should your portfolio be,
should you include: pre-starts, incubators, accelerators?
○
Do Moonshots play a part and what is their
time horizon?
○
How to use the corporate sales channel
effectively?
○
Working with SMEs across the globe
○
Getting co-investors such as straight VC/ PE
involved
○
Exiting the relationship, releasing the value
For more information please
download a brochure or contact
Adam.Swash@CfBI.com
@C4BI